Hypoestes' natural environment is humid and moist. They like their soil to be moist, only the top 1/2 inch of the soil should be allowed to dry between waterings. Humidity can also be boosted by misting the leaves and using a pebble tray or humidifier.
Hypoestes prefer bright, indirect light. Too much light can cause the colours in the foliage to fade.
Hypoestes need regular fertilizing and shoud be fertilized using an all purpose houseplant fertilizer once a month during the growing season (spring, summer and fall).
Hypoestes don't need to be repotted very often, only every 3-5 years or when they become root bound.
Hypoestes can be pruned regularly to help encourage them to grow bushier instead of taller.
Keep your eyes out for scale, whiteflies, mealy bugs, and aphids.